AMSRS Article: Research News, July 2005

QPMR profile: Mike Beder

- Honeyguide Research Services
- Lawre Suttor Research Services

Mike has been in the market research industry since 1989. After completing a Bachelor of Science with a statistics major and a Higher Diploma in Electrical Engineering, Mike joined Johannesburg-based Business & Marketing Intelligence (BMI) as an industrial analyst.

In mid-1990, after migrating to Sydney, he moved to BMI's Australian associate BIS Shrapnel. Mike spent the next five years developing his research skills, completing a series of multi-volume syndicated research projects on the Australian building materials market. This role afforded him a solid foundation in managing large quantitative studies, such as the bi-annual Home Improvements study that comprised 15,000 CATI interviews and a 4,000-piece mail survey.

Mike's subsequent positions were senior roles with Research International and NFO CM Research (now TNS) where he gained experience conducting research in various consumer-oriented market sectors as well as more extensive participation in qualitative research assignments.

In 2000, Mike commenced trading as an independent researcher; primarily operating on a freelance basis providing quantitative and qualitative research services to other research agencies, including D&M Research and BIS Shrapnel.

The operations side of the industry was Mike's next challenge when he invested in Lawre Suttor's qualitative recruitment business during 2004.

Mike has been an AMSRS member since 1992 and gained QPMR status in 2002. He is an active member of the NSW AMSRS Committee, and was a committee member of the IRG from its inception until 2004. Since then, he has turned his attention to the QRG.

'I have always considered that membership of AMSRS should be a priority for local researchers and was very pleased to see the development of the QPMR program,' he says.

'I believe that QPMR status provides a means by which we are now better able to differentiate ourselves from other consultants who do similar work, and it also displays a level of professionalism commensurate with that in other industries.'

Sourced from: Research News, July 2005