Key Personnel - Managing Director
Mike Beder (pictured)
B.Sc (Statistics) H.Dip.Eng (Electrical) QPMR PRC

Mike is the founder and principal of Honeyguide Research Services. In this role, Mike is fully involved in running the company and providing a wide range of research services and advice to the company's clients.

In the 1990s Mike gained extensive experience with a variety of research companies and consultancies including BIS Shrapnel, Roy Morgan Research, Research International and NFO Australia (CM Research). Since January 2000, Mike has been operating as an independent researcher.

Mike has conducted research across a wide range of industries including the packaged goods, food, building & construction, agriculture, pharmaceuticals, IT and financial services sectors.